Action Wheel Leadership

Trust Definition

Creating or Rebuilding Trust
in Your Organization

A trust definition may be a simple statement. Creating or rebuilding trust in a relationship, whether personal or professional, is not so easy.

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Trust Definition

We think we know what trust is, yet each person may get a different mind picture when we hear the word.

Trust is easily lost and, once lost, is difficult to rebuild.  

Trust is not simply a dish on your leadership buffet; it is the table holding up the smorgasbord of talent demonstrated by your team every day. ~ David Horsager, The Trust Edge

A  simple trust definition is "confidence in the honesty or integrity of a person or thing." An example of trust is the belief that someone is being truthful. 

Building or Rebuilding Trust

The AWL Group will work with your leadership team to discover where trust has been lost and how it can be regained.

We will begin with our 30 question Trust Assessment.  Through interactive exercises and thoughtful dialogue you will learn how  to build a culture of trust within your organization.

Our trust workshop explores the differences between trust-based and fear-based influence. Discover ways that a trust-based work environment can result in an organization that is fueled by deep engagement and passion for their work.  

Trust Workshop Objectives:

  • Understand importance of  influence skills, in addition to performance skills
  • Differentiate between trust- based and fear-based influence
  • Identify trust defaults of self and others

Workshop Outcomes:  

  • Understand importance of trust-based influence
  • Connect workplace behaviors with underlying fears

Companies increasingly recognize that building trusted relationships is critical to their success. Within your organization, the presence of trust between employees and stakeholders makes every part of the business move faster while reducing costs.  

A recent Towers-Wyatt study reveals that high-trust organizations outperform low-trust organizations by approximately 300%.

The AWL Group's Warren Hoffman begins our trust sessions with his own definition of trust: “The German word ‘trost’ means comfort/consolation.  If we are comforted we have trust.  If not, we have distrust.  It is less confrontive to say, “Can we talk about our comfort level with each other” than saying “I don’t trust you.”  Trust your gut.  Trust your comfort level.  This is the first step in establishing a relationship.  A tight, nervous gut is a signal that something needs attention.  A calm gut indicates that a smooth relationship is happening."

Does Your Trust Definition Include:


  • Clearly explain why decisions are made
  • Genuinely listen
  • Demonstrate a sincere care for people


  • Willingly admit mistakes
  • Accept other team members as equally important
  • Hold yourself and others accountable for completing tasks


  • Meeting expectations for job responsibilities
  • Willingness to do whatever needs to be done
  • Follow up on decisions and commitments

As people increasingly depend upon online resources and reviews, trust becomes the most critical component of a company’s brand. Does your company deliver what you promise? Do you safeguard the identity and private information of your clients? Can they trust that you are who and what you say you are?

At it's core, trust is about relationships. It's a way to measure how we feel about our interactions with the people and organizations with whom we deal. ~ Dave Horsager

The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line


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