New Name, New Look, New Faces

We're Moving Forward

Much has changed since our last newsletter. While we’re still founded in the internationally acclaimed work of Dr. Robert Terry, we’re now reintroducing our company with a new name, a new look and a more robust team to deliver for your organization.

New Name

Action Wheel Leadership is now The AWL Group. Our mission is to Build Authentic Leaders and Aligned Organizations.

Did you know that employee engagement is the primary factor determining employee performance? A recent Gallup study indicated that over 70% of corporate employees are either “mostly” or “totally” disengaged with their work, costing U.S. corporations over $330+ billion in lost productivity each year. Are your employees engaged? Do you know?

That’s where the AWL Group can help. Our online assessment tool, the Action Wheel Assessment (AWA) is like an MRI for organizations. The AWA provides a picture of what you can't see on the surface. Whereas an MRI provides a picture of a person's “soft tissues”, the AWA provides an image of your organization's “Soft Issues”, as well as where the organization is strong and thriving. The AWA is minimally invasive, and captures the initial image of ‘what is really going on” – or what the organization's employees initially think is going on.

Learn more about this effective leadership assessment tool, the Action Wheel Assessment and see the details of our complete Action Wheel Leadership System.

New Look

We’ve got a new look as well. Our new logo symbolizes continuous action; and that’s what we’re about – moving your organization forward by diagnosing specific misalignments and issues, identifying perceived and real causes, and training leaders to exert ethical influence and take authentic actions.

New Faces

We are pleased to announce the addition of two new members to the already strong team at The AWL Group.

Jay Wissink, has joined us as CEO. Jay comes to us with 30 years’ experience in marketing, strategy development, and management within several top U.S. corporations. He is a pioneer in marketing consulting, having developed successful strategic marketing programs for Syngenta, Cargill, Hormel, Land O’Lakes, General Mills, Nissui, and other international corporations. He received his MBA from the University of Michigan.

Janna Rohlinger has joined us as VP of Sales. She has more than 20 years experience working in sales, marketing, and organizational leadership with Deluxe Corporation, the White Bear Lake school district, Young Audiences of MN and Community Program for the Arts (COMPAS). Her collaborative approach and expertise in building strong client relationships has driven successful solutions that not only meet but exceed client expectations. Contact Janna Rohlinger at 612-309-9916 .

The AWL Group website is a rich resource that includes many of Bob Terry’s articles as well as articles on a variety of leadership topics by our consultants and partners. Take some time to explore.

We want to hear from you. There are a variety of way to contact us to request an initial conversation about our leadership tools and system.

Let us know what’s on your mind and what leadership topics are of most interest to you. The form on our contact page can be used to engage us in the conversation you want to have.

How Could Your Organization Benefit From Our:

And, if you would like to share stories and personal reflections about Bob Terry, we would love to have you read what others have written and add to this page:

Bob Terry Stories

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As always, feel free to contact us to let us know how we can be of service to you or your organization.

Call The AWL Group at: 651-262-6472

See Back Issues of Action Wheel News

Bob Terry

Authentic Leadership

Authentic Leadership:
Courage in Action

On Being A
Secular Theologian

For Whites