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The AWL Group
Builds Authentic Leaders and
Aligns Organizations

New Website Underway!

We're currently modernizing our site, and we look forward to introducing it to you later this year. In the meantime, we invite you to browse this site and to contact us for more information about how we can help you create a more prosperous organization.

Leadership in Decline?

There is a crisis of leadership in much of U.S. business today. Both leadership competency and leadership integrity are in question. Many executives fail to distinguish between their leadership and management roles:
  • Management deals with present realities
  • Leadership deals with future uncertainties


The AWL Group is a consultancy of leadership experts. We . . .

  • Build business cultures of transformed authenticity, optimal productivity, and sustained profitability
  • Align organizations to ensure that all employees are fully engaged in meeting organizational goals.

What We Do:

  • We deliver effective and powerful intervention solutions.
  • We offer authentic leadership training that is:

  • - Relevant and practical
    - Sustainable and “buildable”
    - Applicable throughout the organization
    - Fully “engaging” employees
    - Producing aligned, productive, and profitable organizations

How We Do It:

First, we use our experience and a group of proprietary tools to precisely diagnose issues. We're like an MRI for your organization – we’ll help identify “what’s really going on.”

Second, we apply our proprietary Action Wheel Leadership system.

No matter how well your business is performing, it is an absolute certainty that ongoing economic and competitive pressures will require you to seek continuous improvement in where and how you lead it into the future.

Contact the AWL Group to begin the conversation.



AWL Group consultant, Donna Rae Scheffert, authors “Making Change…getting involved in helping others” in the Washington Times Communities.


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